The Scoop.
With over 20 years of experience in the world of Web/Graphic Design, Digital Marketing and Event Coordination, I offer a wide range of specialized marketing skills. As sales trends evolve to a more customer-oriented and informed consumer, marketing strategies are gearing more to an inbound and digital world.
Keeping a sharp edge on a fast-paced and changing field is key to amplifying your business with the right marketing tools. From developing a persona of your clientele to creating a remarkable content plan, my solution based approach will give strong placement, brand recognition and most importantly, a healthy ROI.
Keeping a sharp edge on a fast-paced and changing field is key to amplifying your business with the right marketing tools. From developing a persona of your clientele to creating a remarkable content plan, my solution based approach will give strong placement, brand recognition and most importantly, a healthy ROI.
EDUCATION
E. Stroudsburg Univ. - Journalism
Bucks County Community College- Graphic Design
HubSpot - In process of certifications (Inbound Marketing, Growth-Driven Design, Email Marketing and Contextual Marketing)
Self-taught on infinitely changing software and cyberspace marketing media platforms.
ProSchool - Real Estate Course (80 hours) in progress
E. Stroudsburg Univ. - Journalism
Bucks County Community College- Graphic Design
HubSpot - In process of certifications (Inbound Marketing, Growth-Driven Design, Email Marketing and Contextual Marketing)
Self-taught on infinitely changing software and cyberspace marketing media platforms.
ProSchool - Real Estate Course (80 hours) in progress
SKILLS
Graphic/Web Design + Web Development + SEO + SEM
Product Design + Social Media + Event Coordination
Copywriting + Inbound Marketing + Graphic Design
Google Adwords, PPC Campaigns
Email Marketing
Podium/Google review software
HubSpot (in process of getting certified)
Video Production + Photography and editing
Content Management/Writing + Blog Site Development
Copywriting
A/B testing + Analytics crazed geek
Graphic/Web Design + Web Development + SEO + SEM
Product Design + Social Media + Event Coordination
Copywriting + Inbound Marketing + Graphic Design
Google Adwords, PPC Campaigns
Email Marketing
Podium/Google review software
HubSpot (in process of getting certified)
Video Production + Photography and editing
Content Management/Writing + Blog Site Development
Copywriting
A/B testing + Analytics crazed geek
PROGRAMS
Adobe Creative Suite including Dreamweaver, Premier Pro, Photoshop, Acrobat, InDesign and Illustrator
Google Suite, Sheets, Docs, Analytics, Console, Google My Business, Adwords
Microsoft Word, Excel, Powerpoint
Data Management The Edge, Filemaker Pro
Wordpress, Magento, Big Commerce, Weebly
Ahrefs, Tag Manager
Adobe Creative Suite including Dreamweaver, Premier Pro, Photoshop, Acrobat, InDesign and Illustrator
Google Suite, Sheets, Docs, Analytics, Console, Google My Business, Adwords
Microsoft Word, Excel, Powerpoint
Data Management The Edge, Filemaker Pro
Wordpress, Magento, Big Commerce, Weebly
Ahrefs, Tag Manager
RECOGNITION
2017 to present - Goldsmith Gallery Jewelers: Using half the marketing budget, efforts in team participation, social media blasts and creative mail pieces resulted in a increase over last year's sales in 3 different events over previous year.
-Google Adwords campaign had an average of 6.5% CTR, 4% higher than usual for the jewelry industry.
-Increased Instagram Account 4 times the size than previous year driving more website visitors.
-Exceeded profit goals with the Sales Team and continue to do so on a monthly basis.
-Responsible for leads generated via social media, print and website; working with the Sales Team to create a successful Buyer's Journey.
-Generated record participation in 3 events via personal contact, social media, print, TV and Radio (with the Media Buyer).
2008-2016 - Freelance - 3 websites landed on page one, usually in top 3 placement due to SEO increasing traffic and ultimately profit to their companies.
2014 - Montana Silversmith - Design of butterfly necklace landed as one of the top 10 pieces and was inventoried over 2 years.
2013 - Rim Advertising - Transtech Center was so extremely pleased over design and effectiveness of their billboards, they kept it for over 7 years.
2017 to present - Goldsmith Gallery Jewelers: Using half the marketing budget, efforts in team participation, social media blasts and creative mail pieces resulted in a increase over last year's sales in 3 different events over previous year.
-Google Adwords campaign had an average of 6.5% CTR, 4% higher than usual for the jewelry industry.
-Increased Instagram Account 4 times the size than previous year driving more website visitors.
-Exceeded profit goals with the Sales Team and continue to do so on a monthly basis.
-Responsible for leads generated via social media, print and website; working with the Sales Team to create a successful Buyer's Journey.
-Generated record participation in 3 events via personal contact, social media, print, TV and Radio (with the Media Buyer).
2008-2016 - Freelance - 3 websites landed on page one, usually in top 3 placement due to SEO increasing traffic and ultimately profit to their companies.
2014 - Montana Silversmith - Design of butterfly necklace landed as one of the top 10 pieces and was inventoried over 2 years.
2013 - Rim Advertising - Transtech Center was so extremely pleased over design and effectiveness of their billboards, they kept it for over 7 years.